Texas Chicken Singapore partners with culinary icon Chef Bob to launch a limited-time Ayam Percik-inspired flavor, blending traditional Southeast Asian street food heritage with contemporary fried chicken culture.

As Singapore's culinary landscape continues to evolve, the intersection of local heritage and global fast-casual dining has never been more vibrant. Texas Chicken, a staple of Singaporean fast food, has collaborated with Chef Bob (Shahrizal Salleh) to introduce a new flavor profile rooted in the rich traditions of Malaysian and Singaporean night markets.

Rooted in Tradition, Reimagined for Modern Palates

The Ayam Percik dish, a beloved staple during Ramadan bazaars and weekend night markets, is traditionally prepared by grilling chicken over coconut husks and brushing it with a complex, smoky sauce. This collaboration seeks to bring that nostalgic, aromatic experience to a wider audience through a modern fast-food format.

Chef Bob, a renowned entrepreneur and television personality, explains his vision in a March 24 press release: "I grew up with these flavours. You don't see them as often now. I wanted to bring that memory back – the smokiness, the bold flavour, the warmth – and present it in a modern way through Texas Chicken."

Flavor Profile: Bold, Balanced, and Accessible

The Ayam Percik sauce at Texas Chicken is designed to offer a rich, multi-dimensional taste without overwhelming the diner. According to Chef Bob, the spice blend is calibrated to make one "sweat without being sweaty," ensuring the heat enhances rather than dominates the flavor profile. - afhow

• Key Ingredients: Lemongrass, tamarind, galangal, and turmeric form the backbone of the proprietary sauce blend.
• Flavor Balance: The sauce delivers a harmonious mix of savory, sweet, tangy, and spicy notes.
• Customization: The sauce is served separately, allowing diners to control their spice level.

Taste Test: A Creamy, Sweet Experience

During a recent taste test conducted by AsiaOne on April 2, 2026, the Ayam Percik sauce was characterized by its creamy and sweet undertones. While the flavor profile was praised for its complexity, reviewers noted that the spice level could have been increased for those seeking a more intense kick.

The Ayam Percik Burger, featuring a chicken patty drenched in the signature sauce with fresh tomatoes and lettuce, was also tested. While the chicken and sauce combination was deemed delicious, the buns were described as slightly thick, suggesting room for improvement in the overall burger experience.

Menu Options and Availability

The collaboration is available exclusively at all Texas Chicken Singapore outlets from April 2 to May 13, 2026. Diners can choose from the following limited-time offerings:

• Chef Bob Ayam Percik Chicken Combo ($12.50): Includes two pieces of chicken, mashed potatoes, coleslaw, and a Honey Butter Bun.
• Chef Bob Ayam Percik Burger Combo ($10.50): Features the Ayam Percik Burger with mashed potatoes, coleslaw, and a Honey Butter Bun.
• Chef Bob Ayam Percik Tenders Combo ($11.50): Offers crispy tenders served with mashed potatoes, coleslaw, a Honey Butter Bun, and Ayam Percik sauce.

As the culinary world continues to embrace fusion dining, this collaboration between Texas Chicken and Chef Bob stands as a testament to the enduring appeal of traditional flavors reimagined for a modern audience.