Aston Villa's 2023/24 campaign was a memorable one for several reasons. Under Unai Emery's first full season at Villa Park, the club secured a maiden Champions League appearance, but the journey was defined by kit controversies and a contentious crest overhaul.
What led Aston Villa to scrap Castore kit deal?
Villa's playing kits, produced by Castore, made their stars look as if they had stood under a shower for 30 seconds.
The 'wet-look' kit, which was especially noticeable on Villa's home shirt, ultimately prompted the club to axe ties with Castore and sign a long-term agreement with sportswear giants adidas from the 2024/25 season onwards. - afhow
However, the controversial set of playing strips may prove to be a collector's item given they featured a crest that was in use for only one term.
Why did Aston Villa change their crest in 2022?
In 2022, Villa announced plans to update their crest as part of a review into 'how we present ourselves visually in the future'.
Villa had last made a drastic overhaul of their crest in 2007, with minor alterations introduced in 2016.
A call-out was made by the club for fans to have their say via a survey, which was completed by nearly 13,000 supporters.
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Two designs were then put to a fan vote, one of which was a round crest and the other featuring a gas lamp design.
More than 21,500 fans participated in the vote where they could choose the round crest, the gas lamp design or to keep the current crest.
The round crest ultimately won, with 77 per cent of fans voting for it.
A driving reason as to why the round crest earned an overwhelming amount of votes is because many supporters associate the design with Villa's greatest honour, the 1982 European Cup.
Villa first brought in a round crest in 1973 but tweaked it to a shield design in 1990.
Why did Aston Villa scrap the round badge?
Despite the clamour for the round badge and fans having t
